MAXIMISING CUSTOMER DEMAND IN TOUGH TIMES
THROUGH “PROPOSITIONS OF VALUE”
KNOW WHAT YOU ARE SELLING, WHO YOU ARE SELLING IT TO AND TELL THEM WHAT YOUR PRODUCT OR SERVICE CAN DO FOR THEM SPECIFICALLY.
Maximize customer demand and fend off the competition through techniques proven and used by some of the most successful companies in the UK. Here’s how to adapt and implement the marketing strategies of successful large corporates for use by SMEs. And the flexibility inherent in smaller companies lets you to do it better than the big boys!
- A value proposition is no more than the combination of product, service, pricing and delivery system offered to the customer.
- But to maximise customer demand, an individual value proposition needs to be created for each target customer segment by strategically balancing these four factors.
- To do this, you need a clear understanding of your sources of advantage in providing value and creating fit with target customer segments. You also need to anticipate customer value migrating and shifting and think about how to expand your offering appropriately to sustain competitive advantage.
- Before a value proposition is developed, you need to first assesses the most promising target customers by segmenting them according to need, demography, and behaviour – all with an eye toward profitability.
- Then you need to translate your customers’ needs and desires into an improved value proposition by adjusting the product offering, the services given and the means of distribution.
Only by creating appropriate value propositions, can you hope to leverage strengths and optimise resources with the goal of increasing market share of the target segments.
Call me, Steve Herman, on 07825-189263 or e-mail me at email@example.com to find out how we can help you maximize customer demand and fend off the competition.